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Vkusno-i Tochka replaces McDonald’s fast-food chain outlets in Russia
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Vkusno-i Tochka replaces McDonald’s fast-food chain outlets in Russia

Vkusno-i Tochka replaces McDonald’s in Russia. 15 Vkusno-i Tochka restaurants opened on Sunday.

Where: Russia

The Facts

In March, McDonald’s temporarily closed its restaurants and halted all operations in Russia in light of Moscow’s military actions in Ukraine. In May, McDonald’s announced that it was exiting the Russian market entirely.
McDonald’s Russian business has been sold to Alexander Govor, a local licensee. Officials announced that Govor will operate the restaurants under a different brand name and with a new logo and menu.
As part of the deal, the new buyer has agreed to retain all 62,000 staff employed by McDonald’s before its exit. The new fast-food chain’s logo was revealed by TASS (Russian state-affiliated media) last week.
The new fast-food chain, now dubbed “Vkusno-i Tochka” (translating to “Tasty and That’s It” or “Tasty, Period”), opened its first restaurants in Moscow on Sunday.
Govor stated, “This is a historic place – the flagship of McDonald’s. I’m sure it will be the flagship for us.” He added that 15 restaurants had reopened in Moscow, and about 200 would be opened by the end of the month.

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